Welcome to the heart of Soonaboosh.

We believe what you wear is a story, and this is where we share ours.

Here you’ll find witty takes on Egyptian-American life, style tips, and the real stories that inspire our designs - from the chaos of bicultural parenting to the beauty of our Arabic language.

This is for us. The ones who toggle between two languages and live in a hyphenated world. This is where our culture isn’t just referenced; it’s celebrated.

Ready to wear your story? Explore our most-loved designs.

With love,
~ Maha
Founder, Soonaboosh

Pull Up a Chair. Let's Talk!

Wearing Our Words & Telling Our Story on Egyptian TV

Wearing Our Words & Telling Our Story on Egyptian TV

Soonaboosh made it to Egyptian TV! I sat down with Amira Elnaggar on سر الحكاية to share our brand’s story...with my kids in the studio and shawerma on the brain. A surreal, proud moment for our little Arabish (Arabic-English) streetwear...

 
T-shirt with “Khalas” in Arabic, and a beautiful picture featuring palm trees and a warm sunset.

Khalas: The Arab Mom Mic Drop!

Khalas. The original Arabic mic drop, now on a shirt. Soonaboosh turned this iconic moment into the ultimate Arabic tee for when you’ve really just had enough.

 
Roots-in-Two-Places.-Heart-in-Both. SOONABOOSH

Roots in Two Places. Heart in Both.

Growing up Egyptian-American means packing food, family, and a thousand memories into your everyday life. Here's to roots you can't (and don't want to) leave behind.